Jim, I very much enjoyed your Q. & A. on Kathy’s blog. I’ve been in advertising most of my career, and I’m excited by the changes I see. They may be just at the edges yet, but emphasis on real storytelling, transmedia, & branded entertainment put the consumer/advertiser relationship in a new balance. I’m eager to read your book.
Jim, I very much enjoyed your Q. & A. on Kathy’s blog. I’ve been in advertising most of my career, and I’m excited by the changes I see. They may be just at the edges yet, but emphasis on real storytelling, transmedia, & branded entertainment put the consumer/advertiser relationship in a new balance. I’m eager to read your book.
Thanks Arlene. Yes, It’s a real revolution!