Knowledge@Wharton Today | The Power of Storytelling
Written By: Jim Signorelli
See on Scoop.it – storybranding
For any family business facing a transition from its founders to the next generation, several fundamental questions must be addressed: What are the assumptions behind the company’s culture and values? Are these assumptions helpful or harmful to succession? Do the culture and values lead to artifacts that serve as physical evidence of the company’s mission?
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