Jim Signorelli CEO/ESW Partners
Author of StoryBranding: Creating Standout Brands Through the Power of Story (Greenleaf Books)
I’ve always had a passionate interest in advertising. My favorite class in grade school was ‘show and tell.’ As a paperboy, I would add subscribers by copy testing leaflets (“If you buy from me, I promise not to throw your paper in the bushes,” out pulled “You need the news, I need the money.”).
I later worked in New York, Los Angeles and Baltimore amassing experience on a variety of major accounts like Citibank, Kraft Foods, Burger King, General Electric, Toshiba, Arby’s and many others.
In 1999 I started my agency back in Chicago that today goes by the name ESW Partners. Our agency was named to the Inc. 5000 list of fastest growing independent companies in the U.S., three years straight. In that time I became a story buff, as I set out to understand why stories are so powerful and how branding and advertising can benefit from the story structure.. My book, StoryBranding: Creating Stand Out Brands Through the Power of Story is the result of three years of research on the subject.
When I’m not working or telling a story, I am an avid golfer, tennis player, and drummer. And my weirdness finds its expression in a prized Pez collection. I live with my lovely wife Joan in Evanston, Illinois.