Among other things about the use of StoryBranding, we discuss some of the problems with restaurant advertising. Focus Group airs on Sirius XM Radio every Saturday morning.
Click here: FG interviewcopy
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Tag Archives: brand channel
Walmart Reassigns Greeters, But at What Cost to Image?
Via Scoop.it – storybranding
There is such a thing as ROS or Return on Story. Here is an example of a company that has obviously not calculated theirs for greeters. That smiley face is slowly turning into a frown.
Via www.brandchannel.com
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Crafting a Compelling Brand Story | brandchannel.com
Via Scoop.it – storybranding
Fournd this in the archives of brandchannel.com . Still crazy good after all these years. The power of a good brand story — Mark Thomson…
Via www.brandchannel.com
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Branding for Business-to-Business Companies
Via Scoop.it – storybranding
I can agree in principle with this article. I do have some problems with the “how to.” A B2B brand is no different than a B2C brand when it comes to values and beliefs that become assoicated with them. The problem with B2B brands is that too many of them think differentiation is only an outer layer issue with an exclusive focus on features and benefits. Unfortunately these are copied over time. This is but one of many reasons why the inner layer is so important.
Via portal-info-help-abbie-mckeown.ru
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