Via Scoop.it – organizationalstorytelling
Whether you’re pitching your services to a potential client or coaching a candidate on interview strategies, your interviewer will likely get very similar plugs from your competitors. To rise above the noise, you need to make what you say more memorable than all the other pitches and candidate interviews your audience will hear. A key strategy: Tell stories.
Via staffingtalk.com
Storytelling To Create Impact Brands.
I strongly recommend signing up to this blog to learn more about the application of story to brands.
Via Scoop.it – storybranding
There is such a thing as ROS or Return on Story. Here is an example of a company that has obviously not calculated theirs for greeters. That smiley face is slowly turning into a frown.
Via www.brandchannel.com
Central Valley Business Times.
Apart from the overcooked build up, I really enjoyed doing this audio interview with CVBT. Doug Caldwell asked some great questions about what StoryBranding is, how it came about and why it is unique as an advertising approach. Clink like for article and mp3 download.
Via Scoop.it – storybranding
Who or what your brand does is not as important as you or your brand’s story.
Via www.brandchannel.com
Recently, I was asked for an interview by Kathleen Hansen, a story expert and writer of a very popular blog called A Storied Career. Over the years, Kathleen has amassed a number of interviews from people within the story movement. I am thrilled to have been added to her list that includes people like Annette Simmons, Doug Lipman, Peter Guber, Michael Margolis, Kendall Haven and others.
Below is the link for my interview. Just look to the right column for the list of other interviews that are available.
http://astoriedcareer.com/jim_signorelli_q_and_a.html
Via Scoop.it – storybranding
Jim Stengel has teamed with WPP’s Millward Brown Optimor to bring analytical rigor to purpose-driven marketing, or what we refer to as StoryBranding.
Via adage.com
This article does not talk about the application of story principles to branding but it gets to the same goal of building relationships (Level IV if you’re familiar with StoryBranding. Well worth the read for anyone looking for a better way to gain consumer loyalty. Definitely in my top 5 Scoopit! articles
Product positioning? Selling propositions? Talk-at-consumer promos? That’s so 2011.
Via adage.com
Thanks you Gregg Morris for spotting another great article on Story and Narrative. This article mentions nothing about branding or advertising as it is strictly about theme as a component of story structure. However when she talks about theme as meaning, it doesn’t take a large leap to see how the notion of theme applies to brand communications. I strongly recommend this article to anyone interested in building or strengthening their brand’s identiy. Unfortuantely, what we see in brand advertising is usually plot-driven. It consists of some fact or opinion that is explained to us. However, themes aren’t explained. They consist of beliefs and values that resonate with us to extent audiences share them. Read the article, think about your brand and I’m sure you’ll understand the application of story themes to branding. This post is a continuation of my “Best advice I’ve learned” series. You can catch up on my other posts by clicking “Character” or “Concept”.
Via rebeccaberto.wordpress.com
